Associate vice president, university marketing
About the position
Virginia Commonwealth University (VCU) seeks an exceptionally innovative, creative, and transformational associate vice president (AVP) for marketing in university relations to join a dedicated staff and leadership team at one of the nation’s premier student-centered, public research universities. The AVP is charged with increasing the institution’s visibility in support of its mission, vision, and goals. The vice president’s (VP) investment in marketing is a top priority for university relations (UR), and the vice president is looking for someone with whom he can work especially closely and effectively.
The AVP will help manage branding for a university and health system that are grounded in inclusion, empathy, humanity and well-being. This branding is for an institution that not only has an economic and cultural impact on its greater community, but is also transformed to excellence by its diverse student, workforce and health care population. The AVP will be responsible for shaping how we boldly and clearly tell the VCU story while ensuring our storytelling embraces and centers the voices of all our community. The successful candidate will be a strategic thinker with experience in leading successful integrated marketing campaigns and will understand how marketing and PR work together to amplify the VCU brand. They will have demonstrated a track record in fostering a diverse and inclusive environment through communications/marketing work, operations and interpersonal relationships.
How to apply
VCU’s Executive Search Team is assisting Virginia Commonwealth University in this search. Application materials should be submitted to the VCU eJobs portal located at the link below:
VCU eJobs portal: https://www.vcujobs.com/postings/105856
Please ensure that references submitted with your application materials include a prior or current supervisor, peer, and current or former direct report. A candidate questionnaire may be sent to you for completion separately to obtain additional, detailed information regarding your work experience.
Additionally, confidential inquiries, nominations and application materials should be directed to Carol Ann Lawson. Submission of application materials as PDF attachments is strongly encouraged. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. Initial screening of applications will begin immediately and will continue until an appointment is made.
Inquiries, nominations and application materials should be directed to:
Carol Ann Lawson firstname.lastname@example.org
Celia O'Hallahan email@example.com
With a total student population of more than 31,000, Virginia Commonwealth University (VCU) is a public research university located in the capital city of Richmond, VA. The VCU Health System is an urban teaching hospital and is home to VCU Medical Center, the #1 ranked medical center in the Richmond metropolitan area with the only Level I trauma center in central Virginia. Together they make VCU the largest employer in the city of Richmond (22,888 including VCU and VCU Health employees).
Founded in 1838 and currently belonging to the elite group of R1 – Doctoral Universities with Highest Research Activity by Carnegie Classification, VCU enrolls students from all 50 states, the District of Columbia, and 108 countries. Students choose from 59 undergraduate, 69 master’s, 42 doctoral programs, three first-professional programs and 44 certificate programs offered by 11 schools and three colleges. With two main campuses on 173 acres in the historic downtown area, as well as satellite campuses located across the state and internationally, VCU boasts a diverse campus community, including approximately 43 percent of the student body identifying as minority, as well as an 18:1 student-faculty ratio, and more than 500 student clubs and organizations.
One of the largest academic health centers in the nation with a 52-acre footprint one block from Capitol Square, VCU Health System also maintains over 2.5 million square feet of facilities in satellite locations surrounding the city, including research space at the Virginia Biotechnology Research Park. In addition to VCU Medical Center, the $3.2 billion health system includes Community Memorial Hospital, the Children’s Hospital of Richmond at VCU, the Virginia Premier Health Plan (a 220,000-member non-profit Managed Care Organization), and the MCV Physicians (a faculty practice plan with more than 700 members and 770 residents and fellows).