Director of communications and content strategy
About the position
The director of communications and content strategy will develop and deploy a comprehensive, integrated, and highly distinctive strategy for brand identity, marketing, content and communications for the ICA. Launched in 2018, the ICA seeks to establish a global reputation, build strong relationships with local communities, and sustain high levels of attendance. The director of communications and content strategy will lead the Institute’s efforts to achieve these goals. They will manage a full-time team of three (including graphic design, writing and editorial, and digital content) as well as part-time staff and/or student workers. The director of communications and content strategy is a member of the ICA’s senior team, reporting to the executive director of the ICA, and will work closely with other senior staff at the ICA, across VCU and with external consultants and content producers in Richmond and beyond.
With a total student population of more than 31,000, Virginia Commonwealth University (VCU) is a public research university located in the capital city of Richmond, VA. The VCU Health System is an urban teaching hospital and is home to VCU Medical Center, the #1 ranked medical center in the Richmond metropolitan area with the only Level I trauma center in central Virginia. Together they make VCU the largest employer in the city of Richmond (22,888 including VCU and VCU Health employees).
Founded in 1838 and currently belonging to the elite group of R1 – Doctoral Universities with Highest Research Activity by Carnegie Classification, VCU enrolls students from all 50 states, the District of Columbia, and 108 countries. Students choose from 59 undergraduate, 69 master’s, 42 doctoral programs, three first-professional programs and 44 certificate programs offered by 11 schools and three colleges. With two main campuses on 173 acres in the historic downtown area, as well as satellite campuses located across the state and internationally, VCU boasts a diverse campus community, including approximately 43 percent of the student body identifying as minority, as well as an 18:1 student-faculty ratio, and more than 500 student clubs and organizations.
One of the largest academic health centers in the nation with a 52-acre footprint one block from Capitol Square, VCU Health System also maintains over 2.5 million square feet of facilities in satellite locations surrounding the city, including research space at the Virginia Biotechnology Research Park. In addition to VCU Medical Center, the $3.2 billion health system includes Community Memorial Hospital, the Children’s Hospital of Richmond at VCU, the Virginia Premier Health Plan (a 220,000-member non-profit Managed Care Organization), and the MCV Physicians (a faculty practice plan with more than 700 members and 770 residents and fellows).
Michael Lease - Director of Facilities and Experience Design, Search Chair
Meredith Carrington - Graphic Designer/Interim Head of Communications
Brian Brown - Professor/Member of ICA Advisory Board
Leila Ugincius - Public Relations Specialist