Associate vice president, VCU Health marketing

About the Role

The Associate Vice President for VCU Health Marketing is a brand champion who is responsible for shaping how we tell a VCU Health story to key audiences in support of strategic business outcomes. The AVP will grow and differentiate the brand to help VCU Health be seen as the provider of choice for patients, physicians and our community (local, national and international), and the employer of choice for our staff and job candidates.

The AVP is responsible for building the brand identity and marketing strategy in partnership with VCU and VCU Health leaders and teams. The position reports to the Vice President for University Relations, with a strong dotted line to VCU Health’s Chief Strategy Officer.

The position oversees a central marketing and digital team and partners with health system leaders on marketing for areas including cancer, children’s care and other key service lines. The AVP collaborates with communications, creative marketing and public affairs peers at the health system and university. 

The AVP will ensure their teams are 1) trusted, collaborative and responsive partners that professionally address opportunities and concerns; 2) comprised of diverse thought leaders whose opinions are sought after and respected; 3) passionate about creative, strategy-driven, informative and entertaining content and campaigns; and, 4) encouraging new ideas by questioning the status quo.

How to apply

VCU’s Executive Search Team is assisting Virginia Commonwealth University in this search. Application materials should be submitted to the VCU job portal located at the link below:

VCU job portal:

Confidential inquiries, nominations and application materials should be directed to Rebecca Aldridge or Tanya Giscombe. Submission of application materials as PDF attachments is strongly encouraged. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. 

Inquiries, nominations and application materials should be directed to: 

Rebecca Aldridge

Tanya Giscombe


Virginia Commonwealth University is an equal opportunity/affirmative action university providing access to education and employment without regard to race, color, religion, national or ethnic origin, age, sex (including pregnancy), political affiliation, military status (including veteran status), genetic information, sexual orientation, gender identity, gender expression or disability. Women, minorities, veterans and persons with disabilities are encouraged to apply.