Great teams don’t just happen, they are thoughtfully planned. Organizational Effectiveness (OE) is a service offered within VCU Human Resources to strategically partner with employees and leaders to tackle challenges and achieve effective, diverse and high-performing teams across the university. An intentional focus on diversity, equity and inclusion is what drives our success.

Organizational Effectiveness helps diagnose and coach teams at VCU to achieve their best. With roots in inclusive employee practices, organizational design, organizational development, lean processes, and leveraging technology, the OE team focuses on creating cultures of belonging, removing obstacles, identifying efficiencies and helping transform teams to realize their true potential. 

OE offers customized plans comprising a variety of strategies and services designed to fit schools’ and units' unique needs. Our goal is to assist teams, individuals and leaders across the university in succeeding in different ways, including:

  • Organizational and culture assessment
  • Organizational design
  • Recruitment, recognition, reward and retention strategies
  • Process improvement
  • Performance measurement
  • Strategic planning
  • Culture and change management
  • Learning and development programs 
  • Leadership assessments
  • Coaching
  • Team development
  • Personal development

Contact Us

To start a project with organizational effectiveness, submit the engagement request form.

For questions or additional information about organizational effectiveness, contact Bobbi Gouffon, Director of Organizational Effectiveness, at