Director of Strategic Account Management and Media
About the Role
The Director of Strategic Account Management and Media is responsible for contributing to VCU Enterprise Marketing and Communications (EMC) strategic marketing expertise and leading the account management and paid media teams. This position reports to the Associate Vice President of Brand Marketing and collaborates with cross-functional teams across the VCU enterprise to develop, implement, and execute innovative marketing strategies, message programs, and media plans that support university priorities and deliver successful/measurable results. The Director of Strategic Account Management and Media serves as a proactive champion for advancing the VCU brand by focusing on increasing new student applications, improving enrollment, growing national brand prominence, and supporting the creation of breakthrough content that shapes favorable brand perceptions for VCU.
How to apply
VCU’s Executive Search Team is assisting Virginia Commonwealth University in this search. Application materials should be submitted to the VCU job portal located at the link below:
Contact & submissions
Confidential inquiries, nominations and application materials should be directed to Tanya-Lee Giscombe. Submission of application materials as PDF attachments is strongly encouraged. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected.
We are the university for Virginia. We know that the unique backgrounds and life experiences of the VCU community are what drive the university forward. Together, we’re forging a future that is built by us. Here, artists and engineers, doctors and designers come together to reimagine the human experience and tackle the problems of tomorrow. It’s this mindset that makes us one of the top 20 most innovative public universities in the country, according to U.S. News & World Report.
VCU dates to 1838 with the formation of the Medical Department of Hampden-Sydney College, whose mission was to educate physicians in central Virginia and which was later renamed Medical College of Virginia. In 1968, Richmond Professional Institute merged with the Medical College of Virginia to become what is now known as Virginia Commonwealth University.
Located in downtown Richmond, the state capital of Virginia, VCU enrolls more than 28,000 students in more than 200 degree and certificate programs across its urban campuses: the downtown Monroe Park and MCV campuses in Richmond; the Rice Rivers Center in Charles City, Virginia; satellite locations in Fairfax, Virginia, and Abingdon, Virginia; and a campus in Doha, Qatar, for the School of the Arts.
One of the largest academic health centers in the nation with a 52-acre footprint one block from Capitol Square, VCU Health System also maintains over 2.5 million square feet of facilities in satellite locations surrounding the city, including research space at the Virginia Biotechnology Research Park. In addition to VCU Medical Center, the $3.2 billion health system includes Community Memorial Hospital, the Children’s Hospital of Richmond at VCU, the Virginia Premier Health Plan (a 220,000-member non-profit Managed Care Organization), and the MCV Physicians (a faculty practice plan with more than 700 members and 770 residents and fellows).
For more information about VCU, visit the VCU website. For more information about VCU Health, visit the VCU Health website.